Monthly issue
US K-Beauty Buyer Report
Every month we name the exact products that have earned your shelf — and the evidence that would take it back. For US and Canadian specialty-store buyers. One shelf. One order cycle. For the next 8–12 weeks.
Issue 02 · September 2026 · For the next 8–12 weeks
This month
Winter is not a shelf swap — except last December, when only nineteen of the fifty carried over from November.
Take the sunscreen step down without cutting the line. Put December depth behind one proven mask and two proven lip SKUs. Place two small tests.
30pages. The specimen is the full length, with this month's answers hidden. Last month's issue is open.
Past issues
The window has moved. These calls were graded in the current issue.
Issue 01 · August 2026 · For the next 8–12 weeks
Keep your proven heroes and stop buying sunscreen breadth — three findings could have killed this call, and none did.Move every incremental August dollar onto the exact mask, lip, PDRN-serum and barrier SKUs that already carry US marketplace proof — at SKU level, never at category level.
Open issue