Issue 02 · September 2026 · For the next 8–12 weeks
Winter is not a shelf swap — except last December, when only nineteen of the fifty carried over from November.
Take the sunscreen step down without cutting the line. Put December depth behind one proven mask and two proven lip SKUs. Place two small tests.
In the specimen
- This month's verdict, in full
- The shape of the order board — not the SKUs
- The charts that carry the argument
In the full issue
- The eighteen calls, by name
- Last month's calls, graded
- The number that would reverse each call
From the specimen
The verdict
The order board
The correction