Issue 01 · August 2026 · For the next 8–12 weeks
Keep your proven heroes and stop buying sunscreen breadth — three findings could have killed this call, and none did.
Move every incremental August dollar onto the exact mask, lip, PDRN-serum and barrier SKUs that already carry US marketplace proof — at SKU level, never at category level.
In this issue
- This month's verdict
- The order board, by name
- The proof under each call
From this issue
The verdict
The proof
The order board